UX & Design lead of SaaS project and structured finance solution that improves investment decision-making across alternative financial markets. T-REX eliminates manual processes and automates workflows between asset originators and investors.
Responsible for driving user-centric design processes throughout the product lifecycle, actively engaging with clients and stakeholders to determine business objectives and user requirements. Established the design system, utilizing a Material Vue Component Framework and Figma, and collaborated with cross-functional teams—product managers, data services and engineers— to convert abstract ideas into concrete work plans and successful solutions.
Design lead for Liquidnet's premier Equities application, Liquidnet5, and previously the lead for Liquidnet's web and mobile applications. Responsibilities encompass refining workflows through strategic stakeholder and business engagement, and collaborating with product managers and technology teams to develop intuitive applications for the world’s largest asset management firms.
Spearheaded the development of LiquidnetLabs, a user research hub aimed at facilitating UX research and client engagement. Partnered with the Director of Design to set up foundational design team practices and contributed to establishing the visual design language for our products and design system. Performed UAT on GUI features and workflows.
Associate Director of User experience > June 2011 - February 2014
Coordinated with offshore teams to re-launch SourceMedia’s flagship brands, AmericanBanker.com, Trader’s Magazine, The BondBuyer and HealthDataManagement. Prioritized incoming work against strategic business and tactical goals. Maintained and developed departmental procedure, budgets and best practices. Provided hands-on design for high-profile, revenue-critical projects.
Sr. Art Director, Creative Services > March 2006 - June 2011
Directed and executed campaigns for integrated, cross-channel projects including: large web initiatives, print and online advertising and digital marketing. Improved the conceptual, technical and creative performance of staff Art Directors and multiple production artists with responsibility for key performance goals and measurements.
Art Director, Conferences > February 2004 -March 2006
Worked closely with marketing directors to develop themes for 30+ SourceMedia conferences. Produced cross-channel materials in collaboration with a team of production artists. Provided accurate job status and art costs.
Collaborated on concept and execution of print and online advertising campaigns and branding strategies. Clients included Communique Advertising, Furman Roth Advertising, Panasonic, Seton Hall University, FHM Magazine, The Committee to Encourage Corporate Philanthropy and Thomson Media.
Consulted with Executive Director, clients and staff artists to define needs, develop concepts and create advertising, marketing collateral and direct-mail pieces. Established and refined workflow and processes to assure optimal productivity. Performed estimates; tracked and monitored projects throughout life cycle, including final billing; organized and conducted photo shoots; produced art; and performed pre-press functions. Hired and supervised creative staff, freelancers, and photographers. Oversaw print management and associated costs.
Art Director > Aug 1999 - December 1999
Consulted with clients and account executives to define need, scope and budget of internal and client print collateral; organized and directed photo shoots; outsourced and produced custom art to suit project needs. Produced client cost-estimates and proposals. Clients included Microsoft, Nissan North America, Bacardi, The Discovery Channel and Sea-Land.
Graphic Artist > August 1998 - August 1999
Developed concepts and created designs in consultation with internal clients for presentations and pitch books. Produced and designed collateral materials for outside clients.
EDUCATION > The George Washington University, Washington, DC | Bachelor of Arts, Fine Arts / Graphic Design
TRAINING & PROFESSIONAL DEVELOPMENT > Product Management and Data Analytics intensives from General Assembly, 2018/19; Certificate in Marketing from NYU/SCPS, 2008; Information Architecture & Advanced Information Architecture Classes NYU/SCPS 2009; Nielsen Norman Group - Certified UX Practitioner 2023; Design Lab - Data-Driven Design est. completion Nov 2023
SOFTWARE: Figma, Sketch, Miro, JIRA/Confluence, Adobe Creative Suite, Proto.io., UXPin, InVision, HTML/CSS, MS Suite.