CMS Web Framework

Liquidnet harnesses financial technology to securely connect the world’s investors with the world’s investments. In addition to their Equities platform, Liquidnet Commission Management helps aggregate commissions, evaluate broker services (broker vote), and comply with reporting obligations.

Role | UX Research, Interaction, Visual & UX Design
Partners | PM Lead, Dev teams

Prior to its redesign, Liquidnet's Commission Management System (CMS), encompassing CMS, Broker Voting, and Payments, existed on distinct platforms. There was a need for dependable user experience patterns and consistent branding. This lack of consistency was adversely affecting retention and usability as people expect uniform behavior when performing actions like data filtering or report creation across an ecosystem.

Research & UX Design

A benchmark study was conducted to determine several items, most notably time on task for users to build and edit reports. We found that each report was taking 15 or more minutes to create, and often requiring intervention from Liquidnet Support. The lists of options in the report builder widget were endless with no way to narrow choices or search. Furthermore teams had no way of sharing report templates, requiring the manual process of creating a report to be repeated each time.

OLDER VERSION

Create a new report avg. time: 15 minutes Edit a report avg. time: 4 minutes

REDESIGNED VERSION

Create a new report avg. time: 5 minutes Edit a report avg. time: 2 minutes

The redesign yielded immediate advantages, including:

Consistency | Based off a survey and significantly fewer helpdesk requests we were able to gauge that familiarity with one product in the portfolio improved user satisfaction of the others by 15%. Reducing confusion and encouraging broader product adoption

Brand Identity | Creating a strong and recognizable brand presence across the ecosystem fostered a sense of ease with users and strengthened trust

Efficiency & Scalability | Design assets, code components, and UI patterns could be reused, reducing development time and effort. In addition, updates, bug fixes, and improvements were able to be applied across all products

Streamlined Support and Training | Support, and training materials can be reused or adapted for various products saving both time and costs. Even our marketing team felt the cost benefit!